NGHĨA VỤ THẨM ĐỊNH THÔNG TIN CỦA NGƯỜI NỔI TIẾNG KHI THAM GIA HOẠT ĐỘNG QUẢNG CÁO – KINH NGHIỆM TỪ PHÁP LUẬT TRUNG QUỐC VÀ KIẾN NGHỊ CHO VIỆT NAM

Abstract

Under Chinese law, a duty of due diligence is imposed on every celebritywho participates in advertising, requiring them to verify the accuracy of all promotionalcontent in order to safeguard the interests of all parties involved—especially consumers.By contrast, this obligation has not yet been clearly articulated or comprehensivelyaddressed in Vietnamese legislation. This article analyzes the Chinese legal provisionsgoverning celebrities’ due-diligence obligations in advertising and, drawing on thoserules, offers legal proposals aimed at strengthening consumer protection in Viet Nam.Keywords: Celebrity endorsers; Advertising; Due Diligence; Misinformation.